Home - What The Fab
I’m Elise, writer and founder behind What The Fab, a travel and lifestyle blog based in California, founded in 2012. A few years ago, I left my corporate job at Google to chase my dreams: being an entrepreneur and helping you find fabulous in the everyday. Between thousands of blog posts, my podcast, Lightroom presets, and my SEO course, you ...
About Elise - What The Fab
Hello! Thanks for visiting What The Fab, a travel + lifestyle blog and podcast, inspired by my life’s adventures and appreciation for the little things. I’m Elise, writer and founder behind What The Fab, where I aim to share inspiration with a pinch of zest, served with a side of real talk. I’m a Californian, foodie, and HIIT enthusiast ...
Blog - What The Fab
Welcome to where it all started back in 2012 and my first digital love—my blog! I cover travel guides, product reviews, home decor inspo and so much more here. All in an effort to help you find fabulous in the everyday and live life a little bolder.
13 Splurge-Worthy California Hotels for Nature Lovers
3 days ago · Take the trip of a lifetime to California’s famous Sonoma Valley and splurge at the Montage, one of the best hotels in Healdsburg. This 5-star resort is a premier destination for nature lovers eager to dive into the local wine culture. Each of the Montage’s 130 rooms and suites has a balcony or deck to immerse yourself in the environment.
Podcast - What The Fab
The What the Fab podcast is a show where empowered women empower women through candid conversations, inspiring stories, and tangible life tips. Focused on amplifying women’s voices and helping you be the best version of yourself, host Elise Armitage is a digital creator who left her 9-5 job at Google to chase her dreams of being an entrepreneur.
23 Underrated Cities in California to Discover Before Crowds Do
Even better, these destinations lack the crowds and sky-high pricing of California’s tourist hubs, especially when booked during shoulder or off-season. These are the underrated cities in California you should know about before the masses do: 1. Lone Pine. Image credit: Shutterstock.
About What The Fab
What The Fab is a travel and lifestyle website based in California, founded in 2012. At What The Fab, we’re dedicated to helping women find fabulous in the everyday. Whether you’re planning an epic travel adventure and want to know all the best rooftop bars and restaurants for your destination, or you’re looking to uplevel your skincare ...
Skincare Archives - What The Fab
I’ve rounded up the 8 best stretch mark oils for pregnancy and postpartum to help you look your best and feel confident. about Best Stretch Mark Oils, Serums, and Creams for Pregnancy.
Podcast Archives - What The Fab
Episode #65: Top 5 Skincare Tools I’ve Tested Over the Years and Am Obsessed With. Episode #64: Pushing the Boundary of an Upper Limit: How Hitting 300K Monthly Pageviews Triggered My Subconscious Self-Sabotage. Episode #63: The Burnout Epidemic: A Deep Dive Into Personal Care With Burnout Management Coach Emily Ballesteros.
Riviera Maya, Mexico - What The Fab
Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California.At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday.