Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

"Martha on the Mantel" swaps the popular Elf on the Shelf toy with a figurine of the TV host and cookbook author in a Christmas green and white getup.

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

Calling all Barbie fans and families looking for a unique holiday experience! This year, Verizon and Barbie have teamed up to ...

Mattel has apologized for the “unfortunate error” on the packaging of its dolls inspired by the movie “Wicked” that directed ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Once upon a time, Elsa was not the beloved ice queen we know today. Initially, the character was envisioned as a straight-up villain—a self-proclaimed Snow Queen who commanded an army of snow ...

All I want for Christmas is…a Mariah Carey Barbie Doll. The limited-edition Mattel toy, made in the likeness of the Grammy-winning queen of Christmas herself, is back in stock ahead of the ...

Mariah Carey‘s busy Christmas season just got a lot more festive, with the re-release of the official Mariah Carey Barbie doll. The Mariah Barbie quickly sold out when it was released last year ...

It's time! Mariah Carey Barbie doll is back in stock — and on sale at select retailers. By Latifah Muhammad editor All products and services featured are independently chosen by editors.