The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday.

A struggle is erupting over whether to change the name and logo back. What is behind it, and who should decide?

The PWHL dropped their six new logos this week. As always, there were many who loved the logos, and some who didn't. It seemed near consensus that the least beloved logo for the second year league ...

In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos for each ... anybody who has worked in sports or is a marketer or ...

Nike: Form Follows Motion traces 50 years of the brand, from grassroots start-up to global giant, delving into Nike’s ...

In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos for each of its six franchises ... “I think anybody who has worked in sports ...

If your mind is whirring with the thought, “ Why is my iPad stuck on Apple logo,” it could be due to a software or hardware ...

During the 2024 postseason, you're going to see something new: MLB helmets will feature a brand logo. Major League Baseball ...

Bentonville-based Walmart and Springdale-based Tyson Foods will have one logo apiece on the field, at each 25-yard line. The ...

In the ever-changing world of college athletics, the USC Trojans have added a new sponsor to the Los Angeles Memorial ...

An appeal made by members of Canada's 2018 world junior hockey team to an independent board has been adjourned until the ...