PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

My Little Pony has finally earned a place in the National Toy Hall of Fame, joining Transformers and the card game Phase 10 ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Kaavia James is “a Barbie girl, in a Barbie world” — wait, scratch that. Barbie (and all of us!) actually live in Kaavia’s ...

Verizon (VZ) and Barbie (MAT) announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...

TOKYO (NYT) — Despite leading his party to big losses in a snap general election last month, Shigeru Ishiba, the prime ...

Hasbro's mini-horses, distinguishable by different "cutie marks" on their haunches, were introduced in the 1980s and ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Mattel has released Barbie-style dolls ready for Wicked's released this month, but has accidentally printed a link to an ...