Tropical Smoothie Cafe announced that Max Wetzel, a restaurant industry leader with a proven track record driving growth and ...

Wetzel takes over from Charles Watson, who has stepped down after 16 years with the company and six years as its CEO.

Wetzel joins Tropical Smoothie Cafe from CKE Restaurants, and succeeds Charles Watson, who is stepping down after six years ...

Max Wetzel, who previously served as CEO at CKE Restaurants for over a year, joins the smoothie chain months after it was ...

Wetzel replaces outgoing CEO Charles Watson, who led the rapidly growing healthful fast-casual concept for six years through ...

New Leadership to Build on Strong Momentum, Drive Continued Brand Growth, and Further Accelerate National Expansion ...

Max Wetzel is the new CEO of Tropical Smoothie Cafe, succeeding Charles Watson. The brand focuses on growth and customer ...

Tropical Smoothie Cafe has been ranked #1 in the Smoothie/Juice Category by Entrepreneur Franchise 500 for four consecutive years and continues to thoughtfully expand its menu with new ...

The cafe, near Ferndale High School and up the street from Ferndale Project taproom, will operate primarily as carryout, but ...