Retargeting, or remarketing, is the creation of marketing and advertising campaigns designed to hook prior visitors who leave ...

Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

The Australian Competition and Consumer Commission (ACCC) is “putting businesses on notice”, saying that it is focusing in on ...

Alison Technologies Ltd (Alison.ai), a trailblazer in creative AI solutions for advertising, today announced the successful ...

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the ...

Artificial intelligence is helping marketers keep up with the rapid pace of change in the advertising industry, allowing them ...

It is not new that the digital saturation and consumer scepticism in the advertising world are at an all-time high. With ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech ...

The ACCC is putting businesses on notice that it is focusing in on problematic advertising practices which target participants in the National Disability Insurance Scheme (NDIS).