As Hello Kitty's commercial success expanded beyond Asia, so did her personal profile. By the late 1970s, Sanrio revealed the ...

Hello Kitty fans celebrated Sanrio's iconic character's 50th anniversary on Friday at an indoor theme park in western Tokyo.

For fifty years, her facial features have largely remained unchanged. But as Sanrio illustrator Yuko Yamaguchi, who oversaw ...

Hello Kitty is saying hello to 50 on Friday and celebrating with her global fan club. Across the world, fans of the iconic ...

In honor of Hello Kitty's milestone birthday, Goldfish crackers put out limited edition ... they are not stamped with tiny ...

Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji, ...

Bay Area Hello Kitty fans have a reason to celebrate. The Japanese company Sanrio that created Hello Kitty has announced a ...

In 2023, Sanrio — the company that created Hello Kitty — reported more than $434 million in sales globally. And while the company has several other characters, Hello Kitty is its most famous.

The character’s semicentennial is evidence ... the brand into what it is today.” At some point, Sanrio designated Kitty’s birthday as Nov. 1, the same as Shimizu’s. Her background was ...

But then Hello Kitty started to appear in other settings as the character grew,” Shimizu told the BBC in June. “Sanrio put a lot of effort into building the brand into what it is today.” At some point ...